After 30 years in business, it was about time to celebrate our achievements over the last three decades. With a rebrand on the cards and plans to launch into the Auckland market our ‘Cheers to 30 Years’ event plans began. This was no small feat! With the chance to celebrate three different achievements, planning the event was a 6 month project!
First and foremost, the event created an opportunity for ourselves as a company to look back at where we came from and how we grew into the successful business Tika is today. We wanted to be able to celebrate our team with our team, friends and family included, and that’s exactly what we did. With employees both old and new, we remembered the early days (logos and names!), those who supported us and those who represent us today.
This environment was the perfect opportunity to follow with the announcement of our expansion into Auckland.
This was an achievement that really showed what 30 years of hard work was capable of achieving and we couldn’t have been prouder to share that success with all those who have supported us. It was also a fantastic opportunity to introduce Brett Walker, the Branch Manager for Auckland to everyone who attended.
Then came the brand reveal! Under complete stage lighting and a balloon arch, we revealed our freshly signwritten work van with our new name TIKA.
The unveiling came after a spectacular video showcasing friends, family, staff, partners and suppliers who spoke of the last thirty years in ways which perfectly summarised our new name. Tika is the Maori translation for Integrity, Accuracy, Right, Just, Fair, Appropriate, Upright, Lawful, True, Proper and Valid – all words which resonate with the culture we worked to create.
The evening and all it encompassed was a huge hit and the perfect way to acknowledge the last thirty years and the next thirty to come. Thank you to all who came to celebrate with us. Check out some highlights from the night below!